SOCIAL MEDIA

Love List

9.12.2012

China Glaze Magnetix 2 Press Release


  


THE ATTRACTION CANNOT BE DENIED
China Glaze Introduces Second Collection of Magnetic Nail Lacquers

Los Angeles, CA - (September 2012): Magnetic nail art took the beauty world by storm earlier this year, creating a nail art force that was hard for anyone to resist.  Following the phenomenal success of its first-generation Magnetix collection, China Glaze® introduces Magnetix II, anexpanded second collection of magneticnail lacquers.

As with the first Magnetix line, Magnetix II by China Glaze® is infused with iron powders that shift when exposed to the China Glaze® Magnetix II Magnet.  The China Glaze® Magnetix II collection features six dramaticmetallic shades:


Bond-Tastic – Soft rust

Get Charged – Dark lavender 

Positively In Love– Gorgeous magenta

Sparks Will Fly – Chic cobalt blue

Con-Fused? – Livelygreen

       
Gold Fusion – Rich gold

Along with the new shade line up, China Glaze® has created a second, specially designed magnet featuring three additional unique designs – a swirling circle, vertical lines and an intricate lattice.   The separate magnet allows more design options, especially when coupled with the original China Glaze® Magnetix Magnet.  Alternate designs, rotate the magnet, play with the positioning on the nail – the art creations are endless!

To create your own unique China Glaze®Magnetix II manicure:
1. Select desired magnet design.  Choose from circles, vertical lines or lattice effects.



     2. Apply one coat of China Glaze® Strong Adhesion Base Coat to clean nails; allow to dry completely.
     3. Designing one nail at a time for best results, apply one coat of Magnetix II nail lacquer.  Immediately hold the China Glaze®MagnetixII Magnet over damp nail for 5-10 seconds, positioning so the built-in finger rest holds it steady.  (If you happen to touch the magnet to damp polish, simply wipe clean with nail polish remover – it won’t damage the magnet.)
       4Once the design is fully developed and nails are dry, seal with China Glaze® Fast Forward Top Coat.

China Glaze® has also released a step-by-step video for the Magnetix II collection which can be viewed on China Glaze®’s official YouTube Channel. 

China Glaze®Magnetix II is available now at salons and beauty supply stores nationwide with polishes and magnet sold separately. The collection will be available in a 12-piece counter display and as open stock colors and magnet.

China Glaze® is free of DBP, toluene, and added formaldehyde.  For more information, visit www.chinaglaze.com, follow China Glaze® on Facebook (@ChinaGlazeOfficial) and Twitter (@ChinaGlaze).

China Glaze® is a division of American International Industries.

What are your thoughts on this collection? I've never tried a magnetic polish before. Is magnetic polish in or overplayed?